The 5 Things a $30k Customer Checks in 3 Seconds

A $500 service call and a $30,000 remodel are not the same sale, and they are not the same website. The small job is a convenience decision. The big job is a fear decision, and fear gets resolved in a specific order.

1. Is this a real company?

Licence number, physical service area, a real business name in the footer, and a phone number that looks like a person answers it. This is the cheapest trust you will ever buy and most sites skip it entirely.

2. Do they do my exact job?

'Full service electrical' means nothing to someone who needs a panel upgrade. 'Panel upgrades, service changes, and EV charger installs' means you have done theirs a hundred times. Name the job in their words.

3. Has someone like me hired them?

Reviews matter, but proximity matters more. A five-star review from their zip code outperforms a wall of anonymous praise. If you can put the town name next to the review, do it.

4. What does the work actually look like?

Real photos of your own jobs beat professional stock every single time, even when yours are taken on a phone in bad light. Stock photography reads as 'has nothing to show.'

5. How hard is it to get a human?

One tap to call, visible on every screen, above the fold. Not a contact form buried at the bottom of a page. Every extra step here is a percentage of your leads walking to the next result.

They are not comparing you to perfection. They are comparing you to the other tab they have open.

You do not need all five to be brilliant. You need all five to be answerable without scrolling. That is the entire difference between a site that collects visits and a site that collects estimates.